01 — SELL
Marketplaces
Establish a dependable presence on Amazon first, with the flexibility to expand to Flipkart and other marketplaces.
Digital commerce proposal · 01 / Foundation
Rooted
in real.
A considered digital launch for Raw Rare. Building the systems, storefronts and brand presence that help thoughtfully sourced food find its place in everyday life.
RAW RARE
Goodness,
grown close.
grown close.
Whole grains · Everyday food
From the earth, with care
A visual direction · Concept only
01 / The opportunity
From good products
to a connected brand.
Raw Rare is at the beginning of its digital journey, with an initial portfolio of approximately ten products across rice, millets and related food categories. Our role is to create a clear route to market, then build the foundations for sustainable growth.
02 — OWN
Direct-to-consumer
Create a polished Shopify storefront where Raw Rare can tell its story and build a direct relationship with customers.
03 — GROW
Demand generation
Build social content and structured Meta campaigns that introduce the products, test demand and improve over time.
02 / Scope of work
One brand.
Connected channels.
A practical launch system across commerce, content and paid acquisition, with clear responsibilities and room to scale as the product portfolio becomes clearer.
Included workstreams
↗
Shopify website
Premium theme, store setup, responsive development and core commerce pages.
Premium theme, store setup, responsive development and core commerce pages.
↗
Amazon management
Account operations, listing coordination, catalog optimization and ongoing performance review. Marketplace imaging and A+ creative production are charged separately when created by OctaTech.
Account operations, listing coordination, catalog optimization and ongoing performance review. Marketplace imaging and A+ creative production are charged separately when created by OctaTech.
↗
Marketplace readiness
Support with seller onboarding and product catalogue preparation, subject to documentation. Client-supplied, correctly sized assets can be uploaded without an additional imaging fee.
Support with seller onboarding and product catalogue preparation, subject to documentation. Client-supplied, correctly sized assets can be uploaded without an additional imaging fee.
↗
Social media
Content planning, creative direction, posts/reels production scope to be agreed at kickoff.
Content planning, creative direction, posts/reels production scope to be agreed at kickoff.
↗
Meta campaign management
Campaign setup, audience structure, tracking coordination, monitoring and optimization.
Campaign setup, audience structure, tracking coordination, monitoring and optimization.
↗
Measurement
Performance reporting and practical recommendations based on available platform data.
Performance reporting and practical recommendations based on available platform data.
03 / Rollout
Build in the
right order.
A phased approach reduces rework and gets the essentials in place before pushing for scale. Final timing depends on product information, approvals and platform verification.
01
Discover
Confirm SKU list, pricing, margins, packaging, certifications, fulfilment and target audience.
02
Prepare
Collect assets, structure product information, plan the website and initiate marketplace onboarding.
03
Launch
Publish approved listings and storefront, establish analytics and prepare the first campaign tests.
04
Optimize
Review conversion, ad efficiency and SKU performance; prioritize improvements based on evidence.
04 / Investment
Clear scope.
Clear investment.
Separate one-time development from ongoing channel management. Advertising spend remains under the client's control and is paid separately.
One-time · D2C
₹70,000
Shopify website development
Includes a premium Shopify theme, Shopify fees as budgeted for the project, store setup, website development and the website imagery/content assets agreed for the build.
One-time project fee
Monthly · Marketplace
₹10,000 / month
Amazon account management
Ongoing management of one Amazon seller account, including catalogue coordination, listing optimization and account performance review. Uploading client-provided, correctly sized A+ assets is included; A+ content or product imagery created by OctaTech is quoted separately.
Per marketplace account
Monthly · Expansion
₹10,000 / month
Each additional marketplace
Additional marketplace management, such as Flipkart, is billed separately for each account added. Marketplace image creation and A+ creative production, where applicable, are additional.
Per marketplace account · Additional
Monthly · Social + paid media
₹20,000 / month
Social media & Meta campaign management
Social media planning and management plus Meta campaign setup, monitoring and optimization. Media budget is not included.
Monthly retainer
All fees are in INR. GST, if applicable, is additional. Meta and other advertising budgets are paid directly by Raw Rare to the respective platforms. For marketplace listings, A+ Content and other e-commerce imaging: if Raw Rare supplies final images in the required specifications, OctaTech will upload them without an additional imaging charge. If OctaTech creates or designs product images, infographics, A+ Content modules or other marketplace creatives, those services will be quoted separately and approved before work begins. This does not apply to the Shopify website build, whose agreed imagery/content assets are included in the ₹70,000 project fee. Any extra marketplace, major scope change or third-party service beyond the inclusions above will be discussed and approved separately.
05 / Imaging policy
Assets supplied.
Or created for you.
The proposal separates website imagery from marketplace creative production, so there is no ambiguity about what is included in the launch investment.
Shopify website — included
Website imagery and content assets agreed within the website scope are included in the one-time ₹70,000 Shopify project fee. Any work beyond the agreed website scope will be discussed separately.
Marketplace assets supplied by Raw Rare
If Raw Rare provides final images in the required dimensions and specifications, OctaTech can upload them to product listings and A+ Content without an additional imaging charge.
Marketplace imaging created by OctaTech
Product images, infographics, listing creatives, A+ Content modules and other e-commerce imaging created by our team are charged separately. Scope and pricing will be discussed only if these services are required.
Approval before production
No additional imaging work will begin without agreement on the deliverables and separate pricing. These production charges are not included in the marketplace management retainer.
05 / Working principles
Good work needs
good inputs.
To keep the launch efficient, we’ll work from an agreed SKU list, confirmed product facts and a single approval process.
Raw Rare provides
Product details, pricing and margins, packaging assets, product images/samples, shipping and inventory information, business documents, applicable licences and certification evidence, plus timely approvals.
OctaTech delivers
Digital setup and management within the agreed scope, content and campaign execution, coordination across channels, and periodic performance reviews.
Advertising budget
Paid media spend is separate from OctaTech's fees. Campaign results depend on offer, pricing, product-market fit, creative, budget and platform conditions; specific sales outcomes cannot be guaranteed.
Product claims & compliance
“Organic” and other regulated product claims must be supported by valid documentation. Raw Rare remains responsible for product quality, legal labels, licences, certification and the accuracy of product claims.
The next step
Start with the
right foundations.
We’ll begin with a discovery and product-readiness review, confirm the initial ten-SKU portfolio and finalize the launch sequence. From there, Raw Rare can build channel by channel, with clarity on ownership, investment and progress.
Review investmentRAW RARE × OCTATECHDigital commerce proposal · 2026